Launch 2 of 3: It was never your fault
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Set: Launch sequence (3 emails)
Angle: Not your fault; the five lies
Best for: Any list; second email of a launch
When to send: Launch day 2

SUBJECT 1: The diet industry has a profit problem
SUBJECT 2: Why it was never your fault
SUBJECT 3: This part of Tracey's letter made me angry
PREHEADER: Tracey says the diet industry profits when you lose a little and gain it back.

--- BODY ---

Hi {!firstname_fix},

Yesterday I told you about Tracey Trimmer. Today I promised you the part of her letter that made me angry.

Here it is. Tracey says that when it comes to weight loss, you are not at fault. She points out that if a company helped you lose weight for good, you would stop paying it. So it suits a lot of the diet industry to help you lose a little, then watch it creep back on so you sign up again.

The worst part, she says, is that people blame themselves for it. They carry the extra weight and the guilt on top.

Tracey lists five "Fat-Making Lies" behind this: eat fewer calories, eat low-fat food, go low-carb, take fat-burning supplements and eat diet food. She takes each one apart, and she replaces them with a plan where you eat more, keep your favourite foods and never count a calorie.

==> See the five lies in Tracey's free presentation [Link this to https://hop.clickbank.net/?affiliate=YOURIDHERE&vendor=trimmerm&tid=YOURTRACKINGHERE&type=main]

[Personal touch: add one sentence about which of the five lies you have fallen for.]

Tomorrow I'll show you exactly what you get if you decide to try her program.

[Your Name]

P.S. The men's version of her letter talks straight to the guys on my list. If that's you, it's here:

==> Read the men's version [Link this to https://hop.clickbank.net/?affiliate=YOURIDHERE&vendor=trimmerm&tid=YOURTRACKINGHERE&type=wm]

Disclosure: I may earn a commission if you buy through my link, at no extra cost to you.
