Launch 1 of 3: The woman whose life revolved around the next meal
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Set: Launch sequence (3 emails)
Angle: Tracey's story (introduction)
Best for: Any list; first email of a launch
When to send: Launch day 1

SUBJECT 1: Her life revolved around the next meal
SUBJECT 2: She was clinically obese. Then she stopped dieting.
SUBJECT 3: Someone I want you to meet, {!firstname_fix}
PREHEADER: Meet Tracey Trimmer, who lost sixty pounds by eating more, not less.

--- BODY ---

Hi {!firstname_fix},

I want to introduce you to someone this week, and I'll start with her own words.

"I know, from personal experience, what it feels like to be clinically obese and to have my life revolve around the next meal. It's miserable."

That is Tracey Trimmer. She lost sixty pounds and says she has kept it off for years. The strange part is how she did it. She did not starve herself, count calories or give up the foods she loves. She says she still loves her food today, and she would never ask you to go without a slice of cheesecake when you really want one.

Over the next couple of days I'll tell you why she thinks most diets fail, and what she does instead. For today, I'd like you to hear it from her.

==> Watch Tracey's free presentation [Link this to https://hop.clickbank.net/?affiliate=YOURIDHERE&vendor=trimmerm&tid=YOURTRACKINGHERE&type=main]

[Personal touch: add one honest sentence about why her story stood out to you.]

Tomorrow I'll share the part of her letter that made me angry on behalf of every dieter I know.

[Your Name]

P.S. If you prefer reading to watching, Tracey's written letter for women is here (the men's version comes tomorrow):

==> Read the women's version of Tracey's letter [Link this to https://hop.clickbank.net/?affiliate=YOURIDHERE&vendor=trimmerm&tid=YOURTRACKINGHERE&type=ww]

Disclosure: I may earn a commission if you buy through my link, at no extra cost to you.
