Lie 2 of 5: "Eat low-fat food"
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Set: One lie a day (5-day series)
Angle: Fat-Making Lie #2: eat low-fat food
Best for: Any list; label readers and "light" product buyers
When to send: Day 2 of the series

SUBJECT 1: The low-fat yogurt in your fridge
SUBJECT 2: Lie number two: low-fat food
SUBJECT 3: Why Tracey wants fat back on your plate
PREHEADER: Tracey says your body needs fat, including to burn fat. Here is why low-fat backfired.

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Hi {!firstname_fix},

Yesterday I told you about the first of Tracey Trimmer's five "Fat-Making Lies". Today it is the second one, and it has its own aisle in every supermarket.

Lie number two: "You must eat low-fat food to lose weight."

On paper it makes sense. Fat makes you fat, so take the fat out. Tracey says that thinking has done more damage than almost anything else in the diet world, and she blames low-fat foods for a big share of the weight problems we see today.

Her view is that your body needs fat to live, and it needs the right fats to burn fat. That is why she wants fat back on your plate, and why her book includes recipes built around the fats she wants you eating every week.

So the next time you reach for the "light" version of something, ask yourself whether it ever actually helped.

==> Hear Tracey's take on fat in her free presentation [Link this to https://hop.clickbank.net/?affiliate=YOURIDHERE&vendor=trimmerm&tid=YOURTRACKINGHERE&type=main]

[Personal touch: add one sentence about a low-fat product you used to buy and what happened.]

Tomorrow is lie number three. It is the one that took bread away from so many people, and Tracey wants to give it back.

[Your Name]

P.S. If you have been following this series, the presentation covers all five lies in one go:

==> Watch the whole presentation here [Link this to https://hop.clickbank.net/?affiliate=YOURIDHERE&vendor=trimmerm&tid=YOURTRACKINGHERE&type=main]

Disclosure: I may earn a commission if you buy through my link, at no extra cost to you.
