Lie 1 of 5: "Eat fewer calories"
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Set: One lie a day (5-day series)
Angle: Fat-Making Lie #1: eat fewer calories
Best for: Any list; anyone who has counted calories
When to send: Day 1 of the series

SUBJECT 1: The first diet lie (it's the big one)
SUBJECT 2: Why counting calories backfires, according to Tracey
SUBJECT 3: {!firstname_fix}, how many calories did you eat yesterday?
PREHEADER: Tracey calls it panic mode, and it explains why the weight keeps coming back.

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Hi {!firstname_fix},

Over the next five days I am going to walk you through five pieces of diet advice that Tracey Trimmer calls the "Fat-Making Lies". You have almost certainly been told all five, because I was too.

The first one is the rule nearly every diet is built on: "You must eat fewer calories if you want to lose weight."

It sounds like simple arithmetic, which is why hardly anyone questions it. Tracey does. She says that when you cut your calories hard, your body treats it as a shortage and goes into what she calls "panic mode". Instead of letting go of fat, it holds on to it.

She also makes a point most crash dieters never hear. Much of the weight that comes off on a very low-calorie diet is water and muscle, and only a little of it is fat. Muscle is the tissue that helps you burn fat, so losing it makes it easier for the weight to come straight back when the diet ends.

Her answer goes the other way. On The Trimmer Method you eat more, you stay full, and you never count another calorie.

==> Watch Tracey explain panic mode in her free presentation [Link this to https://hop.clickbank.net/?affiliate=YOURIDHERE&vendor=trimmerm&tid=YOURTRACKINGHERE&type=main]

[Personal touch: add one honest sentence about a calorie-counting diet you or your readers tried.]

Tomorrow I will tell you about lie number two. There is a good chance it is sitting in your fridge right now.

[Your Name]

P.S. Tracey lost sixty pounds herself on this program, with no calorie counting, and she says she has kept it off for years. She tells the whole story here:

==> See Tracey's story and the presentation [Link this to https://hop.clickbank.net/?affiliate=YOURIDHERE&vendor=trimmerm&tid=YOURTRACKINGHERE&type=main]

Disclosure: I may earn a commission if you buy through my link, at no extra cost to you.
