Cold intro 3 of 3: It was never your fault
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Set: Cold introduction
Angle: It was never your fault
Best for: Readers who have tried and paid for diets before
When to send: 2 days after email 2

SUBJECT 1: It was never your fault
SUBJECT 2: Why the weight crept back on
SUBJECT 3: The part the diet industry leaves out
PREHEADER: Why so many diets help you lose a little, then keep you coming back for more.

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Hi {!firstname_fix},

Has this ever happened to you?

You join a weight-loss service, lose a few pounds and feel good about it. Then the fees keep coming. Memberships, meal deliveries, weekly weigh-ins. One day you decide it is too much, and you stop.

And the weight creeps back on.

Most people blame themselves when that happens. Tracey Trimmer thinks they have it the wrong way round. Her point is simple: a company that helps you lose weight for good loses a paying customer. So a lot of programs help you lose a little, then keep you coming back.

That is why her program, The Trimmer Method, is a one-time payment. No monthly fees, no special food to buy and no centre to visit every week. You learn the method once and it is yours.

==> Hear Tracey explain it in her free presentation [Link this to https://hop.clickbank.net/?affiliate=YOURIDHERE&vendor=trimmerm&tid=YOURTRACKINGHERE&type=main]

[Personal touch: add one honest sentence about why this matters to you or your readers.]

If you have ever felt that your last diet "failed" because of you, this is worth a few quiet minutes.

[Your Name]

P.S. She also covers the emotional side of eating. In her view, your appetite and your feelings need looking after as well as your body.

Disclosure: I may earn a commission if you buy through my link, at no extra cost to you.
